the concept
while working for a hospitality technology company, we needed to showcase the dramatic impact of well-designed lighting scenes in hotel rooms. the challenge: how could we demonstrate this without physically bringing people to a property?
the insight
we realized boutique hotels faced a universal problem: their carefully designed spaces look incredible in person, but photos never capture the true experience. this disconnect sends potential guests to third-party review sites, taking them away from the hotel's carefully crafted brand experience.
the solution
four years and several major hotel projects later, boutique360 was born—bringing immersive 360° technology specifically to boutique hotels in the netherlands. our mission: help the most distinctive properties communicate their unique vibe more effectively and boost their direct bookings.
why we do this
"we just want more awesome boutique hotels to thrive in the netherlands. cool spaces deserve to be seen properly."
coming from both business and creative backgrounds, we've spent years in hospitality tech seeing what works. now through petsq.works, we're bringing those insights directly to the coolest boutique spaces that need them most.